If you’ve spent any time talking to entrepreneurs, you’ve probably noticed a recurring pattern: the infamous “yeah, but” response. It comes up again and again in conversations with aspiring business owners.
Mention a lackluster location? Suddenly, it’s, “Yeah, but we’ll be such an attraction that people will seek us out.” Raise concerns about an already crowded car wash market? The retort is, “Yeah, but our service will be faster,” or, “Yeah, but nobody else does it like we will.” Somehow, every problem is met with a reason it supposedly won’t matter.
This line of thinking can be dangerous. Optimism is great, but overconfidence, or simply ignoring warning signs, can get business owners into trouble. Here are a few traps I see people fall into all too often:
· Picking a site based on hope, not hard data
· Relying on guesswork instead of thorough market analysis
· Stretching budgets too thin or assuming success will come overnight
· Settling for unreliable vendors or going cheap on equipment
· Believing they have all the answers, rather than seeking guidance
The danger? “Yeah, but” can justify almost any risky leap by raising prices, launching a membership program, or greenlighting a project that needs more research. These decisions aren’t always wrong, but making them without confronting the hard truths usually leads to headaches down the road.
That’s where SIMPLE steps in!
Our team specializes in providing honest feedback and practical support that cuts through the “yeah, but” noise. Ready to move forward with clarity?
